2020 Land Rover DEFENDER SUV Official Introduce


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2020 Land Rover DEFENDER SUV Official Introduce https://youtu.be/Q9W4R7X-gEk

The Land Rover Defender has been reborn as a mainstream model for the global market, taking heavy design and capability cues from the iconic original, which was withdrawn from sale in 2016, and the 2009-2016 Land Rover Discovery 4.

In balancing the demands of hardcore enthusiasts and the need to give the car more widespread appeal, Land Rover has sought to build a viable business case for future generations of the Defender. By the time the previous model went off sale, fewer than 5000 Defenders a year were delivered to retail buyers, with bulk business purchases taking that to around 15,000 cars. In order to be sustainable, the new model must sell close to five times that figure, according to insiders, joining the Discovery in taking the firm’s newest plant in Nitra, Slovakia up to its 150,000 annual production capacity.
Crucially, to that end, the new Defender has been engineered to meet global car regulations, including the world’s two largest markets, China and the US, where it previously had negligible impact because of regulatory restrictions by the time production was halted. In total, it will now be sold in 128 territories.
The new Defender will also be available with a greater breadth of capabilities than any other Land Rover before. The line-up will range from humanitarian and military models through to lifestyle-orientated versions that can be supplemented with more than 170 individual accessories, likely taking the price into at least Range Rover territory and potentially well beyond £100,000 for top-end versions.

Initially, the five-door Defender 110 will be priced from £45,240 and sold with four distinctive packs – called Explorer, Adventure, Country and Urban – according to its likely use. The first customers will receive their cars in early 2020.

However, more compact three-door Defender 90 models will go on sale shortly afterwards from around £40,000, as well as two Commercial models costing from around £35,000 plus VAT. Petrol, mild-hybrid and diesel options will be available at launch, with a plug-in hybrid expected to be launched in around 12 months’ time.
By far the potentially most divisive aspect of the new Defender is its styling, most notably the exterior, which has evolved from its utilitarian roots with the goal of delivering more sophisticated but still rugged appeal.

Nods to earlier Defenders include the short front and rear overhangs, the squared-off wheel arches, its notably upright stance and the continuous waist and collar lines, plus the rising roofline and the so-called Alpine light windows set into the roof. The square panel that sits in the rear glass is a design flourish that buyers can spec on or off. Optional extra packs, from a folding fabric roof that allows second-row passengers in the 110 to stand up, to a roof-mounted tent, a side ladder and side window carriers, add further versatility.

“This is a car that needs to look like it can do the business,” said Land Rover design director Gerry McGovern. “It has a silhouette even a child could draw, but there’s nothing simple about it – especially on the surfaces, which on first glance look quite raw and elemental but which are in fact incredibly sophisticated. Flat panels can look very cheap and this is a premium vehicle, so we needed to be smarter than that.”
Car Tech

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