Donald Sull: "Simple Rules - How to Thrive in a Complex World" | Talks at Google

Donald Sull visited Google's office in Cambridge, MA to discuss his book, co-authored with Kathleen M. Eisenhardt, "Simple Rules: How to Thrive in a Complex World". The authors challenge how we think about complexity and offer new insights into how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work, illustrating the six kinds of rules that really matter.
Drawing on rigorous research and using entertaining stories, they find insights in unexpected places, and offer fresh information and practical tips on fixing old rules and learning new ones.
Donald Sull is a global expert on strategy and execution in turbulent markets. He is a Senior Lecturer at the Sloan School, having previously taught at Harvard and the London Business School, winning teaching awards at both institutions. He has published five books, ten best-selling Harvard Business Review articles, and over 100 case studies, articles, and chapters on strategy and execution in turbulent markets. The Economist identified his theory of active inertia as an idea that shaped business management over the past century, and Fortune has listed him among the ten new management gurus.