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2016 Borgward BX7 design footage

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Elegance, sporty dynamism and commanding presence — these are the qualities of today's Borgward automobiles. The design focuses on the vehicle's hallmark OCTAGON-shaped radiator grille and its characteristic wing design, which invokes a host of different wing shapes, ranging from the rounded contours of the classic biplane wing to the angular lines of a modern jet plane. As Roland Sternmann, Global Executive Design Director at Borgward, explains, nature was another rich source of inspiration: "We borrowed the wing design for the new Borgward BX7 directly from the world's dynamic nature. Just like a bird of prey, dragonfly or ray, the new SUV offers a completely individual interpretation of the wing shape and is therefore unmistakeable." Typical off-roader features such as generous ground clearance, truncated body overhang and a high beltline all reinforce its classic SUV credentials and signals that the all-wheel-drive Borgward BX7 has the performance and capabilities to master all types of terrain.
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