2017 BMW 5 Series - interview with Dr. Wolfgang Hacker, head of product management

“Compared to the predecessor we have a new chassis and suspension system and even the steering was modified. All parts are much lighter than the predecessor, we have a perfect weight distribution and we have a maximum freedom in optimizing the suspension setup.” “The biggest step is the new suspension system. The new 5 Series drives even more dynamic than the predecessor without forgetting the comfort of the car. The new car feels agile, lightfooted even like a much smaller car and be sure this is the core of our brand, it drives like a typical BMW.” “My personal highlight is the Integral Active Steering which doesn’t only offer steering for the front but even for the rear wheel." “Everybody knows this annoying driving situations sitting in traffic jams for hours. We now with the new 5 Series brought the driver’s assistant systems to a new level. We now offer braking, acceleration and steering to a new level meaning on all roads worldwide up to 210 kilometers and now offering the ideal copilot.” “The new 5 Series brings the digital life of our customers into the car. With the new car interaction system we offer the first for touch operation optimized surface in the whole automotive industry.” “
In addition we see a lot of new connected services: E-mail exchange server connection or parking information.” “For the all new BMW 5 Series we had a precise but clear briefing: make the new car look more dynamic and sporty. And in addition we want to see the technology and craftsmanship in this car. Highlights for example in the front the adaptive headlights which are connected directly to the kidney and give the car a more dynamic and horizontal look. In the side the car looks now more elegant and long stretched. We have a strong shoulder line which starts in the shade turns to the light and divides up and goes to out iconic Hofmeister corner.” “In the rear now we face two-sided exhaust pipes and the tail lamps are now stretched to the side meaning we have a broad appearance on the road.” “The new 5 Series is a clear driver car.
All lines are in direction of the driver. In addition the 5 Series is a business sedan meaning long distance travels. Therefore, the customer should feel comfortable and at home meaning roominess in the interior and a high value perception.”