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All about battle passes: Insights and learnings from top mobile game developers

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In this panel, we talk with top mobile game developers who have successfully implemented a battle pass and share Google Play insights to help developers better understand this growing mechanic. With a focus on mobile (but with learnings that are relevant for PC/Console), we cover reasons these developers chose to implement a battle pass, challenges they faced in designing and optimizing their battle pass, and what they track to determine the success of their battle pass.

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Speakers: Aaron Hiscox, Frank Keienburg, Joel Joensuu, David Du

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#Featured #GoogleforGames #GooglePlay
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Software
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purpose: Inform, type: Conference Talk (Full production), pr_pr: Google For Games
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