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Android Developer Story: Hutch improves player engagement with A/B testing

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Hutch is a London based mobile studio focusing entirely on racing games, with more than 10 million players on Google Play. Learn how they improved game design and user engagement with A/B testing, by providing more informed data to make the best possible game for players.
- Get the Playbook for Developers app to stay up-to-date with more features and best practices:
- Learn more about A/B testing:
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GooglePlay, AndroidDevStory, Android, Google Play, games, beta testing, engagement, analytics, store listing experiments, A/B testing, testing, Hutch Games, Shaun Rutland, Robin Scannell, developer story, developer, success, testimonial
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