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[Apps] - Beyond categories: New frontiers for app business growth (Playtime 2023)

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People are increasingly used to engaging with a blend of social, content, functional and transactional experiences within a single app. The common strand across these evolving experiences is meeting people’s needs. In this talk we’ll discuss a new framework and insights on what and how today’s users are engaging and paying. From adopting a breadth of use cases, to doubling down on one niche use case, we will discuss how apps should cater to the users of the future.

Speakers:
Jeni Miles, Google Play
Antoine Sakho, Mozza Angels
Roie Shiloah, Simply
Rohit Agarwal, Soundcloud

Filmed at #GooglePlaytime EMEA in Berlin, November 2023.

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#GooglePlay
Category
Software
Tags
Android
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