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Big Data Behind the Big Game, How to Plan a Super Bowl | Talks at Google

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Did you know that 3-4 cities pitch the NFL every year on why their city should host the next Super Bowl? Today's panel of leaders brought Super Bowls to Indianapolis, New York, and San Francisco. The group talks about what the bid process looks like, what type of social impact a Super Bowl provides the host city, and the lasting impact of being involved in one of the largest sporting events every year. It's an insider's look into lessons learned during the Host Committee's two-year run-up - lessons that could benefit any person and any business - and how to plan a Super Bowl, both on and off the field.
We are joined by panelists Allison Melangton, Frank Supovitz, Pat Gallagher, Stephanie Martin.
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