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Bridget Russo: "Brand Storytelling" | Talks At Google

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Bridget Russo is the CEO of Shinola, a Detroit-based manufacturing company specializing in creating beautiful hand-crafted bikes, watches and leather goods.
Since settling in Detroit in 2012, Shinola has not only contributed hundreds of jobs to an unlikely Detroit renaissance, but it has also become a handy symbol of it. After buying more than a dozen Shinola watches last year, Bill Clinton said in a speech, “We need more American success stories like Shinola of Detroit.”
Hear Bridget discuss Shinola’s role in Detroit’s resurgence, what’s new at Shinola and how they’ve built a globally recognized and lauded brand based on the storied manufacturing history of the city of Detroit.
Moderated by Danielle Russell.
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