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Developers guide to BigQuery export for Google Analytics 4

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With Google Analytics 4 (GA4), anyone can set up export of granular measurement data to BigQuery.

In this session, you will learn how to use the BigQuery export for solving business problems, doing complex reporting, implementing advanced use cases with ML models, and creating custom audiences by joining with first-party data. You can use this framework for detailed or large-scale data analysis. We will also share some best practices to get you started.

Resources:
Developers guide to BigQuery export for Google Analytics 4 → https://goo.gle/ga-io23

Speaker: Minhaz Kazi

Watch more:
Watch all the Technical Sessions from Google I/O 2023 → https://goo.gle/IO23_sessions
Watch more Mobile Sessions → https://goo.gle/IO23_mobile
Watch more Web Sessions → https://goo.gle/IO23_web
All Google I/O 2023 Sessions → https://goo.gle/IO23_all

Subscribe to Google Developers → https://goo.gle/developers

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Google, developers, Google I/O
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