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Dr. Thalma Lobel | Sensation: The New Science of Physical Intelligence

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Holding a warm cup of coffee makes us friendlier • Red type on a test leads to poorer performance • A heavy clipboard can make your CV seem more impressive • seeing a light bulb makes you think more creatively • Clean smells promote moral behavior • Wearing sunglasses makes us more liable to cheat • Sitting on a soft chair makes us more malleable in negotiations • Unpleasant tastes lead us to make harsher moral judgments • Sports teams wearing black are penalized more ...

Introducing the new science of physical intelligence: the true story of how physical circumstances profoundly affect our judgments, emotions and behavior. Thalma Lobel takes us on a trip around the senses, revealing the shocking extent to which our external environment shapes our perceptions and behavior.

Offering an exciting, completely new view of human behavior, Sensation reveals how shockingly vulnerable we are to the unconscious influence of our senses -- and how we can use this knowledge to our advantage.

Want someone to take a softer stance in negotiations? Want to think more creatively? Want to make a report seem more important? Want people to perceive you as nicer or more powerful? This book (and lecture) tells you how.

Dr. Thalma Lobel
An internationally recognized psychologist and the director of the child development Center at Tel Aviv University where she was the Chair of the Psychology Department, a member of the executive board, and the Dean of students. She has also been a visiting professor at Harvard and a visiting scholar at Tufts, the University of California San Diego, and New York University. She divides her time between Tel Aviv and Southern California.
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