Final Fantasy Was Feared to Be "Dying IP that Had Already Peaked," FF15 Director Say

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Published Apr 14, 2016

When Hajime Tabata took on the role of director of Final Fantasy XV in 2012, one of his first decisions was to conduct an analysis of the current state of the Final Fantasy brand in Japan. The results were not promising, with Tabata saying in a new interview that the franchise was considered a "dying IP that had already peaked."
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