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How Copilot Is Transforming One Global Creative Agency

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Dentsu Creative, one of the world’s largest global creative agencies, is a part of the Microsoft Copilot Early Access Program. Global Head of Technology James Thomas shares how integrating Copilot is transforming workflows and enhancing creativity for his teams.

Air date: November 14, 2023.

Chapters:
00:00 Introduction
01:22 Dentsu's Experience with Copilot
02:22 Impact of AI on the Creative Process
04:14 Preparation for Copilot Integration
05:02 Future Possibilities with AI
06:37 Interaction with AI in the Creative Process
07:35 AI's Impact on Work and Personal Life
09:17 Advice for Business Leaders
10:16 Creating New Business Models and Services
12:24 Addressing AI Skeptics
14:06 Personal Use of AI
15:19 Future of Work with AI
16:33 Conclusion

Find this episode on:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/worklab/id1582908812
- Spotify: https://open.spotify.com/show/2vApnLW5XfXoP8WDYGzFkT
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93b3JrbGFiLmxpYnN5bi5jb20vcnNz
- WorkLab Podcast: https://www.microsoft.com/en-us/worklab/podcast/

About the WorkLab Podcast:
Join host Molly Wood as she explores what leaders need to know to prepare their organizations for the innovations and disruptions that are transforming the way we work. Listen to her conversations with leading economists, technologists, and researchers on everything from how to use AI effectively to what it takes to thrive in a digital age.

Sign up for the WorkLab newsletter to get the latest AI research, insights, and trends delivered straight to your inbox: https://adoption.microsoft.com/en-us/worklab-newsletter/

For more insights on the future of work visit: https://www.microsoft.com/en-us/worklab/

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