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How ethical data is empowering businesses to thrive with AI

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Join Microsoft’s Worldwide Vice President of Telco, Media & Gaming, Silvia Candiani, as she speaks with Max Snow, CEO of Yobi about the transformative power of AI in media and beyond. Max shares his journey of co-founding Yobi, a company that is ethically democratizing the AI revolution and houses the largest consented data set in the United States.

Max discusses how AI is transforming access to data, enabling companies to accelerate their pursuit of building transformative technologies and customer experiences. He also highlights the importance of responsible and ethical AI applications, emphasizing the need for proper data collection and vendor partnerships

Discover the impact of AI on marketing and advertising and hear the lessons learned from AI implementation, as well as exciting opportunities in AI. Tune in to episode two of Candid Communications with Silvia Candiani to gain insights and inspiration for your own AI journey and learn how to leverage AI to drive impact.

For audio description: https://youtu.be/djOoIbV5sMc

CHAPTERS
00:00 – Max Snow’s journey co-founding Yobi
2:07 - Transformative access to data with AI
4:04 - Azure OpenAI influence
5:18 – AI transformation in marketing
7:03 - AI in advertising agencies
8:12 - Learnings on building responsible AI
9:12 – Ethical data collection for AI use
10:20 - The opportunity in AI
12:41 - Closing thoughts

KEY LINKS
Learn more about the podcast: https://partnerinnovation.microsoft.com/initiatives/candid-communications-with-silvia-candiani
Watch episode 1 with Vodafone CTO: https://www.youtube.com/watch?v=B-jKHh8xbdo
Follow Silvia Candiani on LinkedIn: https://www.linkedin.com/in/silvia-candiani-5768b63/
Follow Max Snow on LinkedIn: https://www.linkedin.com/in/max-snow-55090118/
Learn more about Microsoft in Media & Entertainment: https://www.microsoft.com/en-us/industry/media-entertainment
Learn more about Microsoft and Yobi: https://customers.microsoft.com/en-us/story/1655233712862822640-yobi-azure-dynamics365-partner-professional-services-usa

Subscribe to Microsoft on YouTube here: https://aka.ms/SubscribeToYouTube

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For more about Microsoft, our technology, and our mission, visit https://aka.ms/microsoftstories
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