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Immersing Martin Garrix fans for the launch of Life=Crazy

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Martin Garrix fans in Amsterdam got the experience of a lifetime, thanks to a huge kaleidoscope powered by Artificial Intelligence (AI). In support of his new book of photos, LIFE=CRAZY, the Microsoft AI team created an immersive fan experience called The Kaleidoscope. Fans took a photo, which the AI matched with various images from Garrix’s archive; then fans entered the life-sized Kaleidoscope to be surrounded by these photographs, seeing Garrix’s life from a whole new perspective.
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