When Gionee's spin-off online mobile brand IUNI -- taken from "I am unique" -- launched back in November, it vowed to go right after Xiaomi with a similar sales strategy, but it's also differentiating itself by delivering "stunning" hardware design and "elegant" UI at the same time.
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Engadget provides the web's best consumer electronics & gadgets coverage. Launched in 2004 by former Gizmodo editor and co-founder Peter Rojas, Engadget now covers the latest mobile devices, computers, TVs, laptops, personal electronics, hardware, tablets and cameras. Engadget's video property is a part of the AOL On Network.
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