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Nike's Tinker Hatfield and Tiffany Beers explain the new power-lacing HyperAdapt 1.0 and demonstrate how to charge the sneakers, and tighten and loosen the laces with the touch of a button.
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WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.
Meet the HyperAdapt, Nike's Awesome New Power-Lacing Sneaker
Starring: Tinker Hatfield and Tiffany Beers
Director: Scott Dadich and Billy Sorrentino
Producer: Sean Patrick Farrell
Animator: Josh Lim
Still haven’t subscribed to WIRED on YouTube? ►►
CONNECT WITH WIRED
Web:
Twitter:
Facebook:
Pinterest:
Google+:
Instagram:
Tumblr:
Want even more? Subscribe to The Scene:
ABOUT WIRED
WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.
Meet the HyperAdapt, Nike's Awesome New Power-Lacing Sneaker
Starring: Tinker Hatfield and Tiffany Beers
Director: Scott Dadich and Billy Sorrentino
Producer: Sean Patrick Farrell
Animator: Josh Lim
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