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NetEase: Navigating global launches

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A considered, focused and responsible strategy: That’s the key to launching a game globally.

Ethan Wang, Vice President of NetEase uncovers the process behind a global launch, using real-life case studies to do the talking. From product development to market segmentation, discover what goes into developing an internationally recognized game with Navigating Global Launches.

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Ahead of the game, conversation with industry players, developer
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