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Phil Terry: "Customers Included"

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Noted author, entrepreneur, strategist and public speaker, Phil Terry, Founder and CEO of Collaborative Gain, delivers an engaging talk for a range of audiences based on his experience and his well-received book, Customers Included. This immersive “anti-lecture” sheds light on why companies so often fail to give customers what they want and what they can do to get back on track. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - Phil illustrates, in story-telling fashion, the importance of including the customer and just how impactful in can be for the success of an organization.
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