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Raiders of the lost app: Google Play secrets to launching and getting discovered - Google I/O 2016

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Google Play helps developers build great apps and games, and grow a large user base. Learn about best practices to improve app ranking and help you reach the right users for your app across Play. But to really go big you need to be great. Set your app up for success using experiments, rapid iteration, and release control tools and hear about how we've made it easier than ever to run and manage beta testing programs.
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