Rolls-Royce Dawn detailed by director of design Giles Taylor

The Rolls-Royce Dawn maintains timeless Rolls-Royce design principles – 2:1 wheel height to body height, a long bonnet, short front overhang, a long rear overhang, an elegant tapering rear graphic and a high shoulder line.
All this tradition is delivered in a beautiful and thoroughly contemporary design.
Like an athlete, Rolls-Royce Dawn appears poised, taught and ready to go. The latent acceleration and tension in the surfaces are increased through completely new panels which evince curvature that creates a tighter surface and a more powerful silhouette which hints at what lies beneath.
Dawn’s powerful and striking front end gives it a sensuous yet edgy, almost masculine look whilst the bold sweeping shoulder line becomes more sensuous as it flows over the swell of the rear wheels, accommodating a wider track. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy’s wings, evokes the sight of a jet’s vapour trail, hinting at the car’s dynamism. With its high shoulder line, massive C-pillar and horizontally narrow side window aperture, when viewed from side-on and roof up, the car looks akin to a low-slung ‘hot rod’.