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The Lexus Hoverboard: The Story

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The Lexus Hoverboard represents true innovation and imagination, together pushing the boundaries of technology even further.

f it seems like months now that you've been seeing this hoverboard concept from Lexus, that's because it has been.

Called "Slide," it is a skateboard-like device that floats a few inches above the ground, promising the ultimate in futuristic, personal travel. To pull off this seemingly impossible feat, the thing contains a series of magnets and superconductors cooled by liquid nitrogen. The board is real, and it exists exclusively for the purpose of elevating the Lexus brand image.

The company first teased Slide back on June 23, and it was immediately dismissed as a fake and a marketing stunt. Lexus promised proof, and that proof is here.

The levitation effect of supercooled superconductors has been known for ages now, but deploying it on such a scale requires some serious effort. Namely: lots and lots and lots of magnets built into the ground. The company has built a custom skate park in Barcelona, Spain, upon which its prototype hoverboard can be used.

In fact, this board works only at that custom-crafted park, built at an undisclosed but surely huge expense. Still, it seems to have some limitations, with pro skateboarder Ross McGouran struggling to keep the thing from dragging on the ground at times. That's despite liquid nitrogen refills every 10 minutes or so.

A hoverboard (or hover board) is a levitating board used for personal transportation, popularized by the Back to the Future film franchise.[1] Hoverboards are generally depicted as resembling a skateboard without wheels. During the 1990s there were rumors, fueled by director Robert Zemeckis,[2] that hoverboards were in fact real, but not marketed because they were deemed too dangerous by parents' groups. These rumors have been conclusively debunked.[2] The hoverboard concept has been used by many authors in various forms of media.[1]
The Guinness World Records recognizes the term hoverboard to include autonomously powered personal levitators. In May 2015, the Romania-born Canadian inventor Catalin Alexandru Duru set a Guinness World Record by travelling a distance of 275.9 m (302 yd) at heights up to 5 m (16 ft) over a lake, on an autonomously powered hoverboard of his own design.[3][4]
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