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Hey YouTube, Jim here! Welcome to Top10Archive! It seems like every other week we hear about a publicity campaign gone wrong. Let's face it, when campaigns are successful, they can boost sales and leave people with a feel-good "you got me" feeling. Though, soon your clients are looking at their newsfeed waiting for the next big thing. They got a laugh, you got some extra exposure, everyone walks away happy. When they go wrong, on the other hand, a company's worst moments aren't as soon forgotten.
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