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Volvo Trucks - Designing the new Volvo FH: the challenge of combining function, shape and identity

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Update 2013-03-12: Volvo Trucks wins prestigious red dot product design award -- http://tiny.cc/bdautwTruck design is about much more than just picking out attractive colours and shapes. Behind the new, safer, larger and more ergonomically optimised Volvo FH lies a significant design challenge. "Coming up with solutions where design and function go hand in hand was one of our most important tasks," says Rikard Orell, Design Director at Volvo Trucks. Here you can learn more about the challenging design process behind the new Volvo FH.Press release and still images on Volvo Trucks Newsroom: http://tiny.cc/geldowNew Volvo FH launch site: http://www.volvotrucks.com/fh
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Car Tech
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