10 Smartest Corporate Logos

Corporate logos are an important part of a company’s image, and much attention is paid to making sure that the right message is being sent.
Here are 10 that deliver in a really smart way.
Number 10. LG Corporation. They’ve included just about everything in this one - their initials, a friendly face, and a circle, which represents the world, technology, and the future.
Number 9. BMW. As a nod to the company’s aviation roots, the central design represents propellers and the blue skies through which they fly.
Number 8. Wendy’s. If you look closely and concentrate you can see the word mom on the girl’s collar. The food chain’s higher ups say that it’s a coincidence. Some consumers believe it was put there on purpose so diners will associate the restaurant with warm childhood memories.
Number 7. National Geographic. As the society expanded into new media channels, its logo was adjusted to serve the widening variety of outlets. The yellow represents the sun that nourishes all and is a source of energy.
Number 6. FedEx. Here’s something that’ll blow your mind. In the midst of the blocky sanserif letters that lend an air of efficiency and dependability, there’s an arrow. It’s a cleverly subtle reference to the company’s speedy handling of people’s stuff.
Number 5. McDonalds. For many seeing the golden arches is comforting because they’re familiar and offer assurances that there’s food nearby. That they evoke such feelings is no accident. Rounded M represents a mother’s bosom.
Number 4. Pepsi. Their new logo only looks simple. It’s actually the result of a very in-depth analysis of important scientific concepts and cultural pinnacles. There were also a few hundred million dollars involved.
Number 3. Merck. The little figure beside the pharmaceutical company’s name is a capsule and two tablets. Or it could be a petri dish. Wait…is that a mortar and pestle? It was actually designed to look like all of those things.
Number 2. Google. The most notable aspect of this logo is the use of bright colors, and it wasn’t a decision that was made casually. After much consideration the designers opted to disturb the palette of primary hues by throwing in a secondary color, stressing that “Google doesn’t follow the rules”.
Number 1. Chase. Within that simple octagonal logo is a big chunk of the mega-bank’s history. When they first started they were water suppliers. The logo represents the pipes they laid in lower Manhattan well before there was such a thing as a municipal water system.
Which logo do you think is the smartest?