Bev Schwartz: " Rippling: How Social Entrepreneurs Spread Innovation" | Talks at Google

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Beverly Schwartz the author of "Rippling: How Social Entrepreneurs Spread Innovation Throughout the World". Rippling has won the 2013 Nautilus Book Award and Axiom Business Book Award. The book analyzes and illustrates the behavioral characteristics of leading social entrepreneurs who are driving significant and sustainable system change in a world increasingly defined by rapid change. A behavioral scientist and global marketing expert, she is also Vice President at Ashoka, the world's largest association of social entrepreneurs. www.ashoka.org/rippling
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