Daniel Roth on the Rise of The Creator Economy | Microsoft WorkLab Podcast

Why should business leaders pay attention to the creator economy? The latest episode of the WorkLab podcast features Daniel Roth, editor in chief at LinkedIn, who’s been tracking the power of creators’ content on the platform. Roth explains what the creator economy is and why it’s growing; CB Insights found that creator-focused companies reaped 188 percent more funding in the first half of 2021 than in all of 2020. Eyes are on creators, and Roth says that employers should embrace and encourage them.

Air Date: November 17, 2021

You can find this episode on Worklab (https://www.microsoft.com/worklab) and wherever you tune in to your podcasts:
- Spotify: https://open.spotify.com/show/2vApnLW...
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- Google Podcasts: https://podcasts.google.com/feed/aHR0...

About the Podcast:
Everything we thought we knew about work has been turned on its head. Where is it all going, and is there a map to get us there? WorkLab is a podcast from Microsoft that explores the future of work. Leading economists, technologists, and researchers share valuable insights and actionable findings to guide you on the road ahead.

About Microsoft WorkLab
From hybrid all the way to the metaverse, the way we work has changed drastically in the past few years, and it continues to evolve at a blistering pace. WorkLab delves into the latest science and the most innovative thinking, from Microsoft and elsewhere, about how and why and where people work—and how leaders can guide the workplace into the future. Learn more at www.microsoft.com/worklab.

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