FIRST LOOK 2019 Kia ProCeed shooting brake: a serious Mercedes CLA rival

Kia has unveiled its latest addition to the Ceed family, the ProCeed. It’s a sporty, five-door shooting brake (cross between an estate and a coupe) version of the Ceed hatchback. It’s based on the concept ProCeed shown at the Frankfurt Motorshow last year.

Kia made huge strides dropping the weird apostrophe from the Ceed name, and it’s now gone one step further and got rid of the weird underscore from the ProCeed too.

The ProCeed will certainly be attracting comparisons to the Mercedes CLA shooting brake, but will be more of an affordable option for buyers.

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