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[Games] - Measuring the impact of misleading ads (Playtime 2024)

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Acquiring new users on mobile is one of the main challenges games businesses face. As a result, ads with misleading marketing have gained prominence in recent months. In this session, we delve into some of the hidden costs of misleading advertising and explore some tactics that measure the full impact of these campaigns on the business.

Filmed at #GooglePlaytime EMEA in Milan, October 2024

Speaker: Kenny McCubbins
Event: Playtime 2024

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#GooglePlay #UA #UserAcquisition #Ads #Games #Mobile
Category
Software
Tags
Android, UA, User acquisition
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