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[Apps] - Subscription fatigue: from myths to facts to opportunities (Playtime 2024)

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How has subscriber behavior changed over time and what is driving this behavior? We cover subscription patterns and trends from subscriber acquisition and subscriber churn to boomerang behavior and overall subscriber LTV. Hear about what strategies you should consider to acquire hesitant and lapsed subscribers in 2025 and beyond.

Filmed at #GooglePlaytime EMEA in Milan, October 2024

Speaker: Tammy Taw
Event: Playtime 2024

Subscribe to Android Developers → https://goo.gle/AndroidDevs

#GooglePlay #Subscription #App #Mobile #Growth # LTV #Churn Engagement
Category
Software
Tags
Android, Subscription, App
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