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Rettinger's Riffs: LG G3 Review

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LG G3 Review: The Superphone We've Been Waiting For :

The smartphone market is going through a predictable cycle, and has been for a few years now. That is: specs get bumped up, and designs change in a marginal way. Amazon noted this when it introduced its Fire Phone just last week—and it's true. The HTC One (M8) and Samsung Galaxy S5 are essentially identical to last year's models; we've hit a kind of summit where new flagships suddenly don't seem like must-have upgrades.

That makes it difficult for companies to stand out, like LG. But it also presents an opportunity. People are going to choose Samsung because the company has unprecedented brand recognition. HTC's popularity, meanwhile, is at an all-time high because of its incredible design and fluid software. But outside of the Top 2, there isn't much room for anyone else to nudge in. But damn if LG isn't going to try.

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