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John Butman, "Breaking Out" | Authors at Google

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Breaking Out: How to Build Influence in a World of Competing Ideas by John Butman August 22, 2013

John Butman discusses how the methods of today's most popular "idea entrepreneurs"—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.
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