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Karen Tiber Leland: "The Brand Mapping Strategy" | Talks at Google

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Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands.
Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into ten languages.
The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, June 2016) helps entrepreneurs, business owners, CEOs and executives create a brand (business or personal) by design instead of default, gain greater influence in their industries and companies and become thought/industry leaders in their field.
Get the book here:
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