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Red Associates, "The Moment of Clarity" | Talks At Google

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Christian Madsbjerg and Mikkel Rasmussen of ReD Associates, , share the core framework of their book "The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems". () They introduce the audience to a new type of analytics based on the human sciences that can help companies reveal the true motivations and needs of their customers.

The core of the talk is built around inspiring real world examples from some of the world's most successful companies like Adidas, LEGO and Samsung with clear take-aways that you can implement in you daily work.

Madsbjerg and Rasmussen challenge the audience to think deeper about their which assumptions are guiding decisions today and what truly matters for customers. They explain how to apply a human lens to solve business challenges and give a set of practical tools on how to unlock the essence of the human experience that a product or service is built on.
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