2020 Audi RS7 Sportback Glacier White Introduce

2020 Audi RS7 Sportback Glacier White Introduce

white is beginning to lose its popularity as the go-to color for premium cars while automakers are finding increasingly exciting and expensive ways to spec. However, there's something magical about this new Audi RS7 Sportback in Glacier White.
Audi had a fleet of three cars for the press launch near Frankfurt this month, this being one of them, along with the red one and the grey one. We've gathered a bunch of footage to show it off, but the focus will be on the awesome video shot by Auditography. There's nothing better if you like slow camera panning.

The paint option costs €1,000, while those newly redesigned 22-inch wheels are another €2,000. We also spot the optional Matrix headlights and a few carbon bits, but this is probably the first time when Audi didn't completely overprice RS goodies. At €121,000, the car itself isn't cheap, but it does offer a whole lot of performance.

600 horsepower flows out a new 4-liter bi-turbo V8 engine, now complete with mild-hybrid fuel-saving tech. It's good for 0 to 100km/h in a bit over 3 seconds, which means launches are unusually savage for a 2+ ton vehicle. But if you're looking for the ultimate in big 4-door fun, you're probably still better off with the BMW M5 Competition.

The interior feels a bit lack-luster considering this is almost a performance flagship. Audi just gave it luxury bucket seats, new menus, and an Alcantara-wrapped D-shaped steering wheel. Don't worry, perforated leather is actually the standard wrap.

We think this car will sell on looks alone, with the speed being an added bonus. Everything, from the size of the fenders and exhausts to the sharpness of the LEDs seems to outdo rival by a little bit. However, we still find that the RS6 Avant is a little bit sharper and it's something you can only buy from Audi, whereas four-door coupes are pretty widespread.