William Ury, "Getting to Yes with Yourself"

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Published Jan 28, 2015

Renowned negotiation expert William Ury visited Google's Cambridge, MA office to discuss his book, "Getting to Yes with Yourself (and Other Worthy Opponents").
The author of the international bestseller "Getting to Yes", he has taught tens of thousands of people from all walks of life how to become better negotiators. Over the years, he has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, but our own selves—our natural tendency to react in ways that do not serve our true interests.
But this obstacle can also become our biggest opportunity, he argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this prequel to "Getting to Yes", Mr. Ury offers a seven-step method to help you reach agreement with yourself first, dramatically improving your ability to negotiate with others.
Mr. Ury, co-founder of Harvard’s Program on Negotiation, is one of the world’s leading experts on negotiation and mediation. He is currently a Distinguished Senior Fellow at the Harvard Negotiation Project. For the past thirty-five years, he has served as a negotiation adviser and mediator in conflicts ranging from Kentucky wildcat coal mine strikes to ethnic wars in the Middle East, the Balkans, and the former Soviet Union.

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William Ury, "Getting to Yes with Yourself" | Talks At Google

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